Our retail client is looking for a Graphic Designer with 7+ years' experience and previous experience working on digital campaigns with at least three years of experience designing for social media campaigns. There will be some travel to local store locations to shoot social content so this role requires someone based in the Greater Boston area.
As part of the in-house creative team, this role is responsible for concepting and crafting innovative and strategically driven reels, stories, TikTok videos, etc. for both the organic and paid markets. This role will tap into current trends, understand the differences between TikTok and Instagram, and will have an infectious passion for social media, both expertly and personally.
Using shown talent and consistent strategic and conceptual thinking, this role will communicate our brand message in a fresh, forward-thinking way across all social media platforms, supporting development and execution of social content.
Responsibilities:
You will be responsible for helping with all things Client social media! On any given day, you might create an Instagram/TikTok video, concept social media ideas, shoot video content in store, or assist on a photo shoot set specific to video. Your role will include the following:
• Content creation across IG + TikTok, social media concepting, taking videos/photos instore, keeping current with trends across social media
• Be hands on & work in a collaborative environment
• Complete specific requests based on monthly, weekly, and daily briefs from partners amidst an ever-growing, dynamic business and social media landscape
• Communicate our brand message in a fresh, forward-thinking, platform-specific way across all social media platforms
• Support in the development of breakthrough content and design consistent with the Client brand strategy and in accordance with brand guidelines to drive traffic and transactions in store and online
• Work with team of creative management, designers and writers as well as collaborate with project management to effectively meet project objectives, schedules, and deadlines
• Receive constructive, business-driven feedback and adapt content accordingly & in a timely manner
• Support in the development of breakthrough content and design consistent with the Client brand strategy and in accordance with brand guidelines to drive traffic and transactions in store and online
• Work with team of creative management, designers and writers as well as collaborate with project management to effectively meet project objectives, schedules, and deadlines
• Receive constructive, business-driven feedback and adapt content accordingly & in a timely manner
• Local travel required (transportation not provided)
Qualifications:
• 8 plus years as a designer and related work experience
• 3 years in social media and/or editing
• BA in Graphic Design, Photography, Media, Communications, or similar degree
• Understanding of the algorithm for both Instagram and TikTok
• Proficient in Adobe Creative Suite (Photoshop) and Premiere Pro and/or After Effects
• Proficient in CapCut or Splice (one of the two required)
• Sincere interest in content creation and fashion
• Passion for and proficiency in social media platforms
Looking for:
o Portfolio showcasing examples of relevant assets including:
o Video content included in portfolio
o Various types of content: could potentially include IG story frames, carousels, Reels, or TikTok videos capitalizing platform trends
o Links to your personal Instagram/TikTok platforms
o Skilled at photography and video on iPhone
o Understanding of typography
o Intelligent thinking, strong organizational skills, and accuracy
