Associate Social & Channel Specialist
Hybrid – Boston / Greater Boston Area (Quincy or Hingham, MA)
We are seeking an Associate Social & Channel Specialist who is a creative and strategic thinker to support the creation and execution of our social media and digital channel marketing programs. This role will help manage and grow our presence across social platforms while supporting marketing initiatives across email, SMS, and web channels. The ideal candidate has a strong understanding of the social media landscape, a passion for community building and creative experimentation, and experience managing digital channels that support broader marketing strategies.
Key Responsibilities
Social Media
- Partner with the Social Media Manager and Brand Director to execute the company’s social media strategy, focusing primarily on Instagram, YouTube, and LinkedIn.
- Drive community growth, engagement, and positive brand sentiment across social channels.
- Manage the day-to-day operations of social media accounts, including content scheduling, monitoring, and responding to inbound messages using tools such as Sprout Social.
- Monitor social channels periodically during evenings or weekends to address urgent community needs when necessary.
- Stay current on social media trends, platform updates, and best practices, contributing ideas during regular team brainstorm sessions.
- Produce light social content including:
- Capturing on-site Instagram Live content
- Creating simple graphics such as cover frames and social visuals.
Channel Marketing (Email, SMS, Web)
- Maintain and manage the channel marketing calendar, ensuring campaign activities and results are updated and shared with internal stakeholders.
- Partner with channel marketing leads to manage campaign timelines, project plans, and execution of digital marketing initiatives.
- Monitor industry trends and competitor activity, sharing insights and documenting best practices across marketing channels.
- Conduct regular website audits to identify and resolve issues related to site search, product content, promotions, and overall user experience.
- Help test and implement new ideas for SMS and email communications to improve engagement and campaign performance.
Analytics & Reporting
- Build and maintain reports and dashboards to track campaign success and channel performance.
- Leverage data, social listening, and competitive insights to provide actionable recommendations for future content and campaigns.
Qualifications
- Bachelor’s degree required.
- 3–5 years of experience in digital marketing, social media marketing, or communications.
- Experience managing social media platforms and digital marketing channels.
- Familiarity with social media management and analytics tools such as Sprout Social (or similar).
- Strong communication, organization, and analytical skills.
- Passion for social media trends, community engagement, and digital marketing innovation.
Location
- Candidates must be based in the Greater Boston area or within commuting distance of Quincy/Hingham, MA.
- This role is primarily remote, but candidates should be able to occasionally come onsite for social media production days and strategy meetings.
