Type: Full-time or Part-time (flexible depending on experience)
About the Role
We are looking for a hard-working, creative, and detail-oriented Social Media Manager to play a critical role in developing and executing social media strategy for a portfolio of hospitality, food and beverage, and lifestyle brands. This role is highly focused on Instagram, with an emphasis on daily engagement, creative strategy, trend tracking, and performance analysis.
The ideal candidate is both analytical and creative, someone who understands how to build brand voice, spot trends early, and translate insights into engaging content that performs.
Responsibilities
- Develop and execute social media strategies with a primary focus on Instagram
- Manage daily posting, engagement, and community management
- Create original content and collaborate on photography and video assets
- Track trends, audio, formats, and platform updates and apply them strategically
- Conduct trend and competitor research to inform content direction
- Build creative direction through mood boards, Pinterest boards, and ideation tools
- Analyze performance metrics and prepare reporting for clients
- Provide data-driven insights and recommendations based on analytics
- Maintain organized content calendars and workflows
- Collaborate closely with internal teams and clients
Qualifications
- Minimum of 2 years of professional experience in social media marketing
- Proven experience managing Instagram accounts for brands or businesses
- Strong understanding of social media trends, engagement strategies, and analytics
- Proficiency in Google Suite including Docs, Sheets, and Slides
- Proficiency in Microsoft Office including Outlook, Excel, Word, and PowerPoint
- Experience with performance analytics, reporting, and KPI tracking
- Creative, innovative thinker with strong ideation skills
- Experience using Pinterest boards or similar tools for creative planning
- Strong communication, time management, and organizational skills
- Ability to work independently while collaborating within a team
Bonus Skills (Nice to Have)
- Hospitality, food and beverage, or lifestyle brand experience
- Experience with content scheduling platforms
- Basic photo or video editing skills
- Familiarity with paid social or influencer marketing
