Title: Content & Communications Manager
Department: Marketing & Communications
Reports To: Director of Marketing & Communications
Supervisory Position: No
FLSA Status: Exempt
Employment Type: Full-Time
Location: Hybrid (3 days/week in Lawrence, MA)
Babilou Family US is part of the global Babilou Family network and brings a local, community-focused approach to early childhood education through our Little Sprouts, Building Blocks, and Heartworks schools. We are looking for a proactive and collaborative team member who will support our mission and contribute meaningfully to this role. Content & Communications Manager will own our brand storytelling across digital and internal channels. You’ll drive everything from content strategy to execution, developing the frameworks and calendars that power consistent, high‑impact communication.
Our work is guided by our educational approach, Sustainable Education®, which bridges research and daily practice to help children thrive and lay the foundation for lifelong learning. We’re in what we like to call the science of children. Everything we do is rooted in research about how young minds grow—how they learn, connect, and build the skills that last a lifetime. We also lead our HONOR values: Humility, Open-Mindedness, Nurture, Ownership, and Recognition. This guiding framework fosters an environment where educators, children, families, and partners feel valued, empowered, and inspired to grow.
What We Will Achieve Together: - Consistent Messaging. Bring our three school brands to life through consistent messaging and tone across all parent-facing channels.
- Showcase Quality. Showcase our educational value from infancy through pre-K and establish our schools as a top choice for families.
- Build Trust. This role will communicate with parents in a way that builds trust and enhances the full parent journey.
What you’ll do: - Content Strategy & Calendar Ownership
- Develop and manage a cross-channel content strategy aligned to enrollment goals
- Create and maintain a content calendar spanning social media, email, website, and key campaigns
- Ensure consistent messaging and tone across all parent-facing channels
- Social Media
- Own social media content end-to-end: planning, writing, scheduling, and posting
- Monitor and moderate comments and messages, escalating as needed
- Partner with design and agency teams on creative assets
- Track engagement and help optimize content over time
- Parent-Facing Content & CRM
- Own B2C nurture journeys for prospective and enrolled families
- Write and optimize email campaigns, automated nurture series, and CRM communications
- Collaborate with marketing operations to improve performance and conversion
- Website & Content Management
- Manage website content updates and new page creation
- Write and edit parent-facing copy that is reassuring, approachable, and enrollment focused
- Ensure content remains accurate and on brand across locations and programs
- Creative & Collateral Development
- Collaborate with external design agencies to produce brochures, flyers, ads, and
- Digital Assets
- Write creative briefs and provide thoughtful feedback
- Translate strategy into clear, compelling, parent-friendly messaging
- Other job-related duties or tasks as assigned
Required & Preferred Qualifications: - 4–7 years of experience in content marketing, communications, or lifecycle marketing
- Strong B2C writing experience (parent-, family-, or education-focused a plus)
- Experience owning content calendars and managing content across multiple channels
- Hands-on experience with social media management and moderation
- Comfortable working in a lean, fast-moving team
- Organized, proactive, and comfortable taking initiative
- Experience working with creative or design agencies is a plus
- Writing Samples: Please include 1–2 writing samples that demonstrate B2C communication, ideally for parents or families (email, web, or social)
Work Environment & Physical Requirements: - Lift or move items up to 20 lbs
- Work in environments where children, families, and staff are present
- Travel locally up to to 25% of the time
We’re Growing! Babilou Family US is a subsidiary of Babilou Family, a global network of 1,200 early education and child care centers operating as Little Sprouts LLC, Building Blocks Early Learning Centers, and Heartworks Early Education. We provide award-winning early education and child care across 41 New England schools. Through the experience and talents of over 1,000 early education professionals and in partnership with nearly 4,500 families, we are on a meaningful journey to create optimal learning spaces where children ages 0-5 can learn, grow, and thrive.
Legal Notice
We are an equal opportunity employer and value a workplace where everyone feels welcome. Employment here is offered on an at‑will basis, meaning either the employee or the company may end the relationship at any time, with or without cause or notice, consistent with applicable state and federal laws.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
The compensation range represents Babilou Family US's intention for this position. Actual offers may vary based on experience, education, and other business factors.
