Burtons Grill, LLC, a restaurant group with two concepts and 30 locations along the east coast, is seeking a Marketing Coordinator to contribute to marketing campaigns and initiatives that drive brand growth and support corporate goals. The position is hybrid, three days a week in the office.
Key Responsibilities
The Marketing Coordinator is responsible for a broad array of projects of varying size and complexity, including: Digital Marketing
• Help execute strategies to build brand awareness and drive conversions.
• Schedule guest-facing digital communications including email campaigns, in-app messaging, website activations, social media posts, etc.
• Maintain and optimize digital presence, including company website, apps, and third-party sites.
• Audit content and functionality of website and other platforms on continuous basis and troubleshoot when necessary.
• Track and analyze metrics for continuous improvement.
Social Media & Public Relations
• Assist with social media community management.
• Maintain photo asset library; perform photo editing for various use cases.
• Ideate content for social, web, targeted media outreach, etc.
• Assemble and archive editorial mentions from media sources.
Local Store Marketing & Corporate Philanthropy
• Facilitate donation requests received through company website in collaboration with restaurant teams and in partnership with community organizations.
• Coordinate company-branded swag program, including sourcing, order fulfillment, and inventory management.
• Implement marketing toolkit to support local store marketing initiatives.
• Track and report on Local Store Marketing activity.
Marketing Support
• Assist with development of presentations and KPI reports.
• Coordinate routine budgeting and billing tasks.
• Maintain department shared folders and conduct regular organization of team assets.
• Perform proofreading of copy and menu content.
• Assist marketing team with ad hoc projects and administrative responsibilities as needed.
Skills & Qualifications
• Bachelor’s degree required.
• 1-3 years’ marketing experience preferred; recent graduates must have relevant internship experience.
• Expertise in Microsoft Office Suite required.
• Experience with Wordpress websites and Adobe Creative Suite preferred.
• Exceptional communication skills (both written and verbal) and meticulous attention to detail.
• Strong organizational skills and ability to prioritize tasks effectively in deadline-driven environment.
• High degree of self-motivation and willingness to learn.
• Ability to work both independently and collaboratively.
