Who are we?
143 Studios is the award-winning media production company behind The Mel Robbins Podcast -- one of the top ranking podcasts in the world. We’re also the same team behind The Let Them Theory, a cultural phenomenon with over 5 million copies sold in 5 months, and six #1 Audible Originals. Every day, our work inspires more than 30 million online followers around the world and reaches hundreds of millions of people monthly.
We share this because in the world of personal development, publishing, and podcasting -- we play at a championship level. If you have the skills, speed, experience and creative instincts to operate at that standard, this is a once-in-a-lifetime opportunity to join a team making a real impact.
We’re hiring a world-class
Instagram Creator – a digital “predator” who can both produce and edit exceptional short-form video content for Instagram. To be wildly successful among your award-winning team members, you will need a sharp eye for design and pacing, and be fluent in Instagram-native tools.
You’ll be handed a gold mine of high quality assets: podcast episodes, interviews, live events, touring footage, vlog moments -- and you'll be expected to turn them into platform-native content that resonates and performs. At 143 Studios we are all about making an impact. And the better the content is, the more people it reaches, and the bigger impact we make together.
This role is all about execution. We’re not looking for someone to come in and give us ideas, we’re looking for you to come in and take the extraordinary amount of content we’re creating and translate it to our Instagram audience. If you’re a creator who lives inside Instagram, who instinctively understands what works on the platform, and who can move quickly to turn raw ideas into compelling content — all while adhering to best practices and brand guidelines – we want to meet you.
If you obsess over thumbnails, font size, music, and effects that make content better, this position is for you. If your camera roll is filled with experiments. If your friends ask you to
please stop filming them. If you talk about social like it’s your native language — this might be your dream job.
What You’ll Do
Content Creation & Execution
- Own the creation and editing of Reels, carousels, static posts, Stories and Broadcast Channel content for three Instagram handles with 11 million followers combined, and that are growing at a neck-breaking pace.
- Create and edit short-form video content directly in-app using Reels and Instagram’s native tools — including captions, music, stickers, and overlays — to create scroll-stopping assets.
- Maintain a consistent cadence of Reels publishing; create multiple formats per podcast episode and test headline variations for optimal performance.
- Design engaging photo and graphic driven carousels and visuals tailored to Instagram best practices and audience behaviors.
- Repurpose long-form content into native Instagram formats with creative editing, text overlays, and design chops.
- Bring an editor’s eye to every piece — cutting for attention, energy, pacing, and platform-first consumption.
Trend Spotting & Iteration
- Stay plugged into Instagram’s culture: trending audio, memes, effects, creators, and viral formats.
- Apply insights from data (performance metrics, comments, shares) to guide edits, iterate quickly, and keep content fresh.
- Identify high-performing content and rapidly iterate for continued engagement and growth.
- Suggest content hooks or formats inspired by what’s working on-platform right now — then create them fast.
- Actively stay ahead of social media trends, platform updates, and viral formats to keep content fresh and impactful.
- Obsess over the audience and use their questions and the topics they are responding to drive content programming.
Collaboration with Marketing & Brand
- Partner closely with social leads, creators producing for other channels and the content team to align your work with the broader content calendar and brand goals.
- Contribute to content brainstorms with a creator’s perspective — what’s visually compelling, technically possible, and likely to perform.
- Uphold brand standards, creative direction and messaging in every asset created.
- Collaborate with podcast, audiobook, touring, PR and marketing teams to create platform-specific content campaigns.
Qualifications
- Impressive experience in social media content creation, short-form video editing, or a related creative field.
- Fluency in Instagram’s native tools (Reels, in-app captions, text overlays, Stories tools, etc)
- Strong video editing skills with an eye for pacing, rhythm, and storytelling. Experience in Adobe Premiere Pro, Adobe After Effect, and Adobe Suite is required. Experience working in Descript is a major bonus.
- Proficiency in motion graphics, sound design, and light animation to enhance short-form content (e.g., animated text, transitions, overlays)
- A sharp visual sense. Graphic design or motion graphics experience is a major plus.
- Deep knowledge of Instagram algorithm, audience behaviors and high-converting formats.
- Comfort analyzing metrics and pivoting content based on what’s working.
- Outstanding organizational skills with the ability to juggle multiple priorities under tight deadlines.
- Self-starter who thrives in a fast-paced, highly collaborative team environment.
- A strong passion for personal development, storytelling, and inspiring positive change.
Nice-to-Haves
- Experience working with podcast or influencer content is a strong plus.
- Understanding of cross-functional workflows with social, design, and post-production teams.
- Understanding of basic analytics tools (Meta Business Suite, etc.) to guide creative decisions.
Why You’ll Love This Role
- Be part of a winning team that’s behind one of the most successful podcast, publishing, and personal development brands on the planet.
- Be surrounded and challenged by award-winning team members who are excited to win together and make each other’s work better.
- Your work won’t just entertain--it will inspire millions of people to change their lives.
- You’ll be empowered to try, test and iterate, with the support and resources to scale what works.
- Every week is different. Yes, it’s a lot of work and fast-paced, but it’s also really fun.
- You’ll feel inspired not only by the work that you and your colleagues are doing, but from the world renowned experts that come into our podcast studios that you will work with and learn from.
- We invest in technology and data and the resources that our team needs in order to compete in the highest levels globally.
To Apply
Please send your resume and cover letter along with your portfolio or examples of previous content work. Include samples such as short-form Instagram Reels, carousels, Story campaigns, and any relevant short-form video edits for social platforms.
