Position Description
The Marketing Intelligence Analyst will be a central team player within the BG Digital practice at the Belfort Group, actively contributing to the success of various digital marketing client accounts. Their primary responsibility will involve delivering comprehensive data analysis reports and actionable insights to both the BG Digital team and clients directly to ensure the team is meeting client goals and KPIs.
In close collaboration with the Digital Marketing Director and other digital team members, the Marketing Intelligence Analyst will assist in overseeing digital marketing campaigns across multiple paid media platforms, such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, Spotify Ads, Hulu Ads, and more. The ideal candidate has a solid grasp of paid marketing channel metrics, excels in articulating data definitions to clients, and can maintain multiple ongoing campaigns. Additionally, they can work independently and within a team and are proactive in communication to drive continuous campaign improvements from a data-driven perspective.
- Build and maintain dashboards that track ad spend, conversion volume, cost per conversion, and digital marketing KPIs across multiple channels.
- Connect advertising platform data, CRM data, and other client source data through API integrations and reporting tools.
- Establish first-touch and last-touch attribution models, with longer-term support for multi-touch attribution.
- Prepare monthly and ad-hoc performance reports for client stakeholders by media channel, geography, and program area
- Build automated workflows that pulls data into usable reporting systems.
- Deliver regular competitive intelligence reports with insights and recommended action items.
- Support the marketing-side administration of CRM workflows, such as tracking leads, sources, and conversions, as well as automation logic.
- Maintain documentation for integrations and reporting processes.
- This role is critical to helping marketing stakeholders understand their channels’ performance on a day-to-day basis as well as comparative channel performance via attribution modeling and cohort analyses.
- This Marketing Intelligence Analyst will help round out our data and analytics function by leveraging a number of data sources and multiple data practices from modeling to dashboarding to ensure data clarity, consistent tracking, and actionable insights are found.
- This role will report to the VP of Digital Marketing.
- Support data roadmap goals by executing the creation of an attribution framework for our marketing channels.
- This includes a proposal for storing channel-level data, a model framework for attribution, and devising a dashboard to showcase and integrate results with key marketing data, including spend and sales.
- Ensure all marketing team members and clients can adequately track and gain insights into their channel’s performance through detailed dashboard visualizations, including Search, Social, Affiliate, CTV, SEO, Email/CRM, and more.
- Assist in ad hoc marketing analysis to better understand the efficiencies of channels, promotions, interventions, etc.
- You listen to feedback and listen to your team and co-workers’ needs and expectations.
Qualifications- A successful candidate is one who can clearly understand business goals, shows resilience to data problems in a fast-paced environment, and can synthesize analyses into compelling narratives that drive decisions.
- Technical (with Marketing and Attribution Data): You are an expert with web analytics and marketing data and have worked with attribution models and databases in the past.
- Experience using integrations, automation tools, or lightweight technical solutions to connect systems and improve workflow efficiency
- Proficient in SQL and relational databases, with the ability to independently query, validate, and interpret complex datasets.
- Experience being able to create end-to-end data pipelines and apply basic ETL logic.
- You must have expertise in the following: GA4, Google Ads, and paid social media, including but not limited to Meta Ads, LinkedIn Ads, TikTok Ads, and Snapchat Ads, and be able to translate these skills to other advertising channels like Spotify Ads, Hulu Ads, etc.
- Data Native: You have 2+ years’ experience with dashboard and data visualization creation with a proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced environment.
- You have a deep knowledge of data platforms and analytics tools.
- Critical Analytical Thinker: You are comfortable and familiar with collecting and analyzing internal and external data.
- With a data-driven mindset, you pinpoint and articulate problem areas and are comfortable in an environment of change and improvement.
- You are confident in creating and presenting solutions to your cross-functional partners, leaders, and clients.
- Collaborative & Communicative: You work hard and work well with coworkers and teams.
- You have a strong ability to prioritize projects with minimal supervision.
Preferred Experience:
- Proficiency in Python or any general-purpose programming language
- Managing cloud services, preferably on the Google Cloud Platform
- Experience with containerization using Docker and/or Kubernetes
- Experience with Looker or Google Data Studio
Reports to: Director of Digital Marketing
