About Marcella
Marcella is one of America’s fastest-growing fashion brands, selling women’s designer minimalist essentials. NYC-designed and European-handcrafted, we’re a next-generation 1-for-1 brand where every major facet of our operation (design, production, sustainability, social impact) advances women and girls globally. At the heart of this approach is the School Days Project: for every order Marcella sells, we support 3 days of school for a marginalized girl around the world (over 1.2 million school days supported to date).
We’re hiring an Ecommerce Specialist to join our 13-person global marketing team. This role will keep our Shopify catalog and product launches running at a high standard while contributing to how we merchandise and optimize the site.
About the Role
The Ecommerce Specialist will own the day-to-day execution and ongoing optimization of Marcella’s product listings across all digital sales channels, including our Shopify Plus website and marketplace/drop-shipping partners. Beyond catalog execution, this role contributes to site merchandising, product presentation, and conversion-focused improvements across the ecommerce experience.
Reporting to the Senior Ecommerce Manager, this position works cross-functionally with creative, copy, design, production, and merchandising to bring products to market with speed, accuracy, and consistency. The ideal candidate is highly organized, detail-oriented, and experienced in Shopify Plus catalog operations, with strong judgment on site standards, launch readiness, and how product presentation influences performance.
This is a great role for someone who wants to grow beyond pure execution. You’ll own the catalog and launch process, and you’ll also have a voice in how we merchandise and iterate on the site.
Key Responsibilities
Product Catalog & Backend Management
- Own day-to-day product catalog management, including product setup, variants, pricing, tags, collections, and metafields.
- Create, update, and maintain product listings for new styles, restocks, preorders, and relists.
- Ensure product data accuracy to support merchandising logic, filtering, reporting, and overall site performance.
- Monitor inventory levels and in-stock rates for key products, launches, and promoted categories.
- Build and maintain Shopify collections to support marketing and site strategy needs.
- Support catalog restructures and bulk-update projects as the business evolves.
PDP Creation & Cross-Functional Collaboration
- Build complete, conversion-ready PDPs including titles, descriptions, variant naming, key attributes, fit/fabric/care details, and imagery sequencing.
- Continuously refine PDP structure and content based on performance insights and best practices.
- Partner cross-functionally with copy, creative, design, production, and merchandising to gather accurate product details and assets.
- Ensure PDP content and presentation align with brand standards and best-in-class product storytelling.
Site Merchandising & Optimization Support
- Support site merchandising strategy through collection curation, product sorting, and product visibility decisions, including work in personalization and merchandising platforms.
- Partner with the ecommerce team to identify opportunities to improve conversion across PDPs and collection pages (e.g., product positioning, imagery sequencing, naming conventions).
- Contribute to testing and iteration of product presentation, promotional placement, and on-site experiences.
- Monitor product-level performance (CTR, CVR, sell-through) and surface opportunities or issues to the broader team.
Product Launch Planning & Execution
- Own execution of launches and drops end-to-end, from backend setup through go-live and QA.
- Maintain a repeatable launch checklist (inventory, publish settings, collection placement, SEO, imagery, pricing).
- Conduct pre-launch and post-launch QA to ensure everything is accurate and functioning.
- Identify opportunities to improve launch efficiency, merchandising impact, and on-site visibility.
Marketplace Listing Execution
- Create and maintain product listings for marketplace and drop-shipping partners.
- Coordinate with internal and external partners to resolve listing errors, rejections, or feed issues.
- Ensure on-time uploads, reduce rejections, and maintain consistent brand presentation across partners.
SEO Execution & Content Optimization
- Execute SEO best practices and implement recommendations from our SEO agency.
- Maintain SEO consistency across PDPs and collection structure.
- Help reduce technical SEO regressions caused by site updates or catalog changes.
Collaboration
- Work closely within cross-functional teams to drive initiatives and ensure ecommerce outcomes align with overall business goals.
- Collaborate with both U.S.- and Europe-based coworkers at all levels of the organization.
Key Requirements
- 3–5 years of experience in a Shopify ecommerce role (Shopify Plus strongly preferred).
- Experience owning product catalog setup, PDP creation, and launch execution in a DTC environment.
- Comfort working with performance metrics (conversion rate, product-level performance, sell-through) and using data to inform decisions.
- Strong analytical skills with the ability to interpret data sets and identify actionable takeaways.
- Excellent working knowledge of Excel (pivots, lookups, bulk data work) and Microsoft Office.
- Detail-oriented with strong organizational skills and a clean, systematic approach to catalog work.
- Aptitude to learn quickly and adopt new software and technology.
- Ability to define problems, collect data, establish facts, and draw valid conclusions in a fast-paced environment with limited information.
- Ability to work independently and as part of a team.
- Excellent written and verbal communication skills.
- Bachelor’s degree in business, marketing, merchandising, or related field, or equivalent experience.
Nice to Have
- Experience with site merchandising or personalization platforms
- Experience with bulk catalog tools (Matrixify, Shopify CSV imports).
- Proficiency in marketplace/drop-shipping platforms
- Experience with Oracle NetSuite or similar ERP systems.
- Experience in the fashion or apparel industry.
- Motivation to commit long-term within a dynamically growing, family-owned company.
Benefits
- Health and dental insurance.
- 401(k) with employer match.
- Paid time off for vacation and sick days.
- Employee discounts on Marcella products.
- Opportunities for professional development and career growth.
Thank you for your time, consideration, and interest in joining the Marcella team.
