The Content Strategy Director role blends deep content expertise with strategic, multi-channel marketing planning. A champion of patient-centered storytelling, the Content Strategy Director delivers on the client's and patient's needs through thoughtful content strategy, development of meaningful narratives, and seamless execution across the patient journey.
In this role, you will serve as a key strategic partner across client engagements, accountable for ensuring that content programs are insight-driven, brand-aligned, compliant, and optimized for engagement across all touchpoints. You will collaborate closely with Account Services, Digital, Creative, and Program Management to deliver impactful, end-to-end content experiences for healthcare audiences.
Content Leadership & Strategy
- Develop and lead comprehensive content strategies aligned to client objectives, brand positioning, and patient journey needs
- Translate insights, research findings, and strategic briefs into actionable, integrated content plans across channels
- Ensure content programs are cohesive, measurable, and optimized for engagement, adherence, and education
- Champion a holistic content approach across digital, social, web, video, and emerging platforms
- Ensure all content reflects pharmaceutical best practices, MLR requirements, and brand voice
Content Development & Execution Excellence
- Oversee the creation of compelling, informative, and compliant content across the end-to-end patient journey
- Translate strategy into clear content frameworks and guide teams in execution of content tactics
- Partner closely with design to bring visual storytelling to life and enhance audience engagement
- Ensure accuracy, clarity, and quality across all deliverables through active review and refinement
- Collaborate with Program Management to prioritize workstreams and ensure timely delivery
Cross-Functional Collaboration
- Act as the central content lead across Account Services, Digital, Creative, and Project Management teams
- Ensure content strategies align to the strategic brief and broader program objectives
- Consult with internal leadership and stakeholders to solve complex client and content challenges
- Support new business efforts through content-driven thinking and storytelling
Leadership & Team Development
- Lead and inspire a team of content creators, providing direction, feedback, and mentorship
- Foster a collaborative, high-performing environment
- Empower solutions teams to translate strategy into impactful content experiences
Agency & Client Impact
- Champion the role of content as a strategic driver of patient experience and business outcomes
- Ensure recommendations align with client objectives and Cramer Health's growth ambitions
- Confidently represent content strategies with senior stakeholders
Fundamentals
- Deep expertise in content strategy and patient engagement
- Strong understanding of the healthcare landscape
- Understanding of Patient Support Services and the patient journey
- Excellent communication and storytelling skills
- Ability to lead complex projects and solve strategic challenges
About Cramer Health
Cramer is a brand experience and content marketing agency that blends strategy, creative, and production to engage audiences and drive business growth. Cramer Health is a specialty division focused on healthcare clients, building and nurturing patient communities, driving patient adherence, and enhancing the patient and provider experience through innovative content marketing and optimal-channel engagement.
Requirements
Requirements
- 10+ years of experience in content strategy or content marketing
- Experience within pharmaceutical, biotech, or healthcare environments
- Proven success executing content strategies across multi-channel programs
- Experience working within regulated environments and MLR processes
- Demonstrated ability to lead cross-functional teams
What It Takes to Be Impactful in This Role
- Acts as a trusted advisor to clients and internal partners—bringing a clear, informed point of view and earning credibility through expertise and follow-through
- Operates with autonomy and ownership, proactively driving work forward with minimal direction
- Defines and solves problems, clearly scoping challenges, aligning stakeholders, and mobilizing teams toward solutions
- Influences without authority, bringing others along through clarity of thinking, strong communication, and sound rationale
- Leads by example, modeling accountability, collaboration, and high standards for both thinking and execution
- Brings a fact-based perspective, using data, insights, and experience to inform recommendations and challenge assumptions
- Asks thoughtful, probing questions that elevate the work, uncover insights, and push beyond surface-level thinking
- Demonstrates a bias for action, balancing thoughtful strategy with forward momentum and decision-making
Benefits
- Medical, Dental & Vision Insurance
- Health Savings Account with employer contribution
- 401(k) with company match
- Profit Share Bonus Plan
- Life Insurance
- Paid Time Off & Paid Holidays
- Family Leave
- Short-Term & Long-Term Disability
- Tuition Reimbursement
- Wellness Resources, including discounted Lifetime Fitness membership
- Generous onsite café
