About Us:
At Anytime Fitness, our mission is to help people lead healthier lives — anytime, anywhere. As part of one of the world’s largest and fastest-growing fitness franchises, we’re committed to delivering 24/7 access to high-quality training environments, supportive community, and results-driven coaching. With a network of independently owned locations, consistency, service quality, and operational excellence are at the core of our success.
Job Summary:
The Chief Operating Officer (COO) will lead and oversee the operational strategy and day-to-day execution across our Anytime Fitness locations. This executive will ensure consistent brand delivery, operational efficiency, franchisee success, and an exceptional member experience. The COO will work directly with the CEO and leadership team to scale the business, improve performance metrics, and drive growth through strategic initiatives and employee support.
Key Responsibilities:
Oversee daily operations of franchised Anytime Fitness locations
Ensure operational consistency, cleanliness, safety, and compliance with Anytime Fitness brand standards
Lead process improvement and SOP implementation across all locations
- Franchise Support & Performance
Develop strong partnerships with employees, vendors, members and other franchise owners to improve performance, retention, and profitability
Establish KPIs and performance benchmarks for franchisees; provide ongoing coaching and resources
Lead initiatives for franchise onboarding, compliance, and brand integrity enforcement
Collaborate on franchise development strategy, site selection, and market analysis
Lead operational planning and execution for new club openings and territory expansion
Oversee integration of new clubs into operational systems and training programs
- Team Leadership & Culture
Build and lead a high-performing operations team, including Regional Managers and Club Support staff
Drive a culture of accountability, excellence, and customer focus across all levels
Develop and manage training systems for club managers, personal trainers, and support staff
Collaborate with finance to develop and manage operating budgets, forecasts, and P&L targets
Monitor revenue streams including memberships, personal training, and retail
Identify opportunities to optimize operating costs while maintaining service quality
Oversee implementation and optimization of gym management systems (e.g., ABC Fitness Solutions, Club OS)
Use data and reporting tools to track performance and member engagement
Leverage tech solutions to enhance the member experience and operational efficiency
Ensure clubs deliver a consistent, high-quality member experience across the network
Drive initiatives to improve Net Promoter Score (NPS), member retention, and engagement
Champion a customer-first approach to service delivery and problem resolution
Qualifications:
7+ years of senior operational leadership, preferably within fitness, franchising, or multi-location retail
Proven experience supporting franchise businesses or managing large, distributed teams
Deep understanding of fitness club operations, member engagement, and P&L responsibility
Strong leadership and interpersonal skills; able to motivate, coach, and build trust across diverse teams
Data-driven decision maker with a hands-on approach to problem-solving
Bachelor’s degree in Business Administration, Operations Management, or related field (MBA preferred)
Preferred Experience:
Previous experience in the Anytime Fitness system or a comparable 24/7 gym franchise
Familiarity with systems like ABC Ignite, MyZone, or CRM/scheduling software for fitness
Track record of scaling operations and improving franchisee performance
Passion for fitness, wellness, and community-building
Compensation & Benefits:
Competitive base salary + performance bonuses
Health reimbursement, PTO, 401k, paid holidays
Free gym membership and wellness perks
Professional development opportunities
Flexible work environment with occasional travel to club locations
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
