About Us:

At Anytime Fitness, our mission is to help people lead healthier lives — anytime, anywhere. As part of one of the world’s largest and fastest-growing fitness franchises, we’re committed to delivering 24/7 access to high-quality training environments, supportive community, and results-driven coaching. With a network of independently owned locations, consistency, service quality, and operational excellence are at the core of our success.

Job Summary:

The Chief Operating Officer (COO) will lead and oversee the operational strategy and day-to-day execution across our Anytime Fitness locations. This executive will ensure consistent brand delivery, operational efficiency, franchisee success, and an exceptional member experience. The COO will work directly with the CEO and leadership team to scale the business, improve performance metrics, and drive growth through strategic initiatives and employee support.

Key Responsibilities:

Operations Management

Oversee daily operations of franchised Anytime Fitness locations

Ensure operational consistency, cleanliness, safety, and compliance with Anytime Fitness brand standards

Lead process improvement and SOP implementation across all locations

Franchise Support & Performance

Develop strong partnerships with employees, vendors, members and other franchise owners to improve performance, retention, and profitability

Establish KPIs and performance benchmarks for franchisees; provide ongoing coaching and resources

Lead initiatives for franchise onboarding, compliance, and brand integrity enforcement

Growth & Expansion

Collaborate on franchise development strategy, site selection, and market analysis

Lead operational planning and execution for new club openings and territory expansion

Oversee integration of new clubs into operational systems and training programs

Team Leadership & Culture

Build and lead a high-performing operations team, including Regional Managers and Club Support staff

Drive a culture of accountability, excellence, and customer focus across all levels

Develop and manage training systems for club managers, personal trainers, and support staff

Financial Oversight

Collaborate with finance to develop and manage operating budgets, forecasts, and P&L targets

Monitor revenue streams including memberships, personal training, and retail

Identify opportunities to optimize operating costs while maintaining service quality

Technology & Systems

Oversee implementation and optimization of gym management systems (e.g., ABC Fitness Solutions, Club OS)

Use data and reporting tools to track performance and member engagement

Leverage tech solutions to enhance the member experience and operational efficiency

Member Experience

Ensure clubs deliver a consistent, high-quality member experience across the network

Drive initiatives to improve Net Promoter Score (NPS), member retention, and engagement

Champion a customer-first approach to service delivery and problem resolution

Qualifications:

7+ years of senior operational leadership, preferably within fitness, franchising, or multi-location retail

Proven experience supporting franchise businesses or managing large, distributed teams

Deep understanding of fitness club operations, member engagement, and P&L responsibility

Strong leadership and interpersonal skills; able to motivate, coach, and build trust across diverse teams

Data-driven decision maker with a hands-on approach to problem-solving

Bachelor’s degree in Business Administration, Operations Management, or related field (MBA preferred)

Preferred Experience:

Previous experience in the Anytime Fitness system or a comparable 24/7 gym franchise

Familiarity with systems like ABC Ignite, MyZone, or CRM/scheduling software for fitness

Track record of scaling operations and improving franchisee performance

Passion for fitness, wellness, and community-building

Compensation & Benefits:

Competitive base salary + performance bonuses

Health reimbursement, PTO, 401k, paid holidays

Free gym membership and wellness perks

Professional development opportunities

Flexible work environment with occasional travel to club locations

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Anytime Fitness

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