Head of Marketing with 10+ years of B2B experience needed for a full-time, hybrid flexible position in Greater Boston. Must have 5+ years of experience in a leadership position so prior people management/development experience is required. Must have strong expertise across demand gen and lead gen, keep knowledge of modern marketing channels, and experience managing modern tech stacks including automation, analytics, and AI tools. Experience in the meetings, events, and destination management spaces is preferred. Hubspot and Salesforce experience required. Salary is 150-175K.
The Head of Marketing, reporting to the CEO, is a strategic leader responsible for developing and executing the company’s marketing strategy, driving demand generation, and building brand awareness. This player-coach role leads and mentors the marketing team, oversees operations across paid, owned, and earned channels, and ensures strong execution of marketing campaigns.
Key responsibilities include:
- Setting and aligning marketing strategies with business goals and supporting quarterly planning.
- Overseeing the marketing budget, vendor management, and ROI analysis.
- Leading demand generation initiatives, optimizing lead journeys, and collaborating closely with Sales to drive pipeline growth.
- Managing strategies for website performance, SEO, and conversion optimization.
- Directing marketing operations and analytics across platforms such as HubSpot and Salesforce, and leveraging data and insights for continuous improvement.
- Overseeing content, creative, and brand strategy to ensure consistency and quality across all channels and materials.
- Leading PR, partnerships, and experiential marketing efforts, including trade shows and post-event analysis.
- Implementing AI-enabled solutions to enhance campaign speed, consistency, and effectiveness while protecting brand integrity.
Qualifications:
- 10+ years of B2B marketing experience, including at least 5 years in leadership (services-based or consultative sales a must)
- Proven track record of creating and leading marketing strategies, demand generation, and brand growth
- Deep expertise in paid, owned, and earned media channels, SEO, PPC, CRO, and modern marketing technologies (CRM, automation, analytics, AI tools)
- Experience building and managing high-performing, agile teams and working with agencies or external partners
- Strong strategic planning, budget management, and cross-functional leadership; proven player-coach who drives execution as well as vision
- Highly collaborative; works closely with Sales and executive leadership to support revenue, pipeline, and go-to-market alignment
- Hands-on approach to content, campaign, website, and lead management; leads team in execution and optimization
- Demonstrates strong business acumen, effective prioritization, and ability to measure ROI and channel performance
- Familiarity with marketing for high-consideration services or meetings/events ecosystem preferred
- Excellent communicator, creative leader, and brand steward
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