About Passive
You’re great at what you do — but finding the next step in your career shouldn’t feel like another job. Passive helps you level up without the grind. In seconds, you can uncover better roles, tailor your resume instantly, and apply privately — all without recruiters, job boards, or wasted hours. Think of it as your career power-up: the tool that quietly helps you move faster, feel in control, and land the opportunities you actually deserve.
Want to join the beta?
The Role
We’re looking for a Social Media Manager with a strong organic growth mindset to help scale Passive’s presence across LinkedIn, Instagram, TikTok, and emerging channels.
This is not a “post and pray” role. It’s about:
- Building narrative
- Driving inbound demand
- Creating cultural relevance
- Converting attention into waitlist signups and premium users
You’ll work directly with founders, influencers, and growth to turn Passive into a category-defining brand in career discovery.
What You’ll Own
Organic Growth Strategy
- Develop and execute an organic content strategy aligned to user growth goals.
- Identify high-leverage themes (career mobility, AI in hiring, passive income vs passive talent, recruiter costs, etc.).
- Turn product moments, data insights, and founder POVs into compelling content.
Content Creation & Distribution
- Create and publish high-performing organic content across platforms:
- LinkedIn (founder-led thought leadership + company page)
- Instagram (career discovery lifestyle + product clips)
- TikTok / short-form video
- Repurpose long-form content into short-form, viral-ready assets.
- Work with design/video to elevate production quality over time.
Founder-Led Content Engine
- Extract ideas from the CEO and founders and turn them into scroll-stopping posts.
- Position Passive as:
- The anti-job-board
- The AI-native alternative
- The discovery-first career platform
Community & Engagement
- Engage meaningfully with career, HR, and tech communities.
- Amplify influencer partnerships.
- Turn comments and DMs into insights and leads.
Performance & Iteration
- Track engagement, saves, shares, reach, and conversion to signups.
- Run experiments to identify scalable content formats.
- Optimize content based on what actually drives user growth.
Who We’re Looking For
This role requires someone who understands organic growth mechanics, not just aesthetics.
You’re likely a fit if you:
- Have 3–6+ years managing social media in a growth-focused environment.
- Have grown at least one account meaningfully (with proof).
- Understand LinkedIn deeply (this is critical).
- Know how to turn insights into narrative, not just graphics.
- Think in terms of distribution, hooks, and retention — not just posts.
Strong plus if you’ve:
- Worked at a startup or consumer product.
- Built personal brand growth before.
- Created short-form video content.
- Worked in career, tech, or AI-related spaces.
- Driven measurable user acquisition from organic channels.
What Success Looks Like (First 6 Months)
- Clear content pillars established.
- Founder presence elevated meaningfully.
- Consistent weekly posting cadence across platforms.
- Measurable growth in:
- Followers
- Engagement
- Waitlist signups
- At least one repeatable organic format driving consistent traction.
How You Work
- You think like a growth marketer, not a brand intern.
- You move fast and test constantly.
- You understand that narrative drives distribution.
- You care about measurable outcomes.
- You’re creative but commercially minded.
Why Join Passive
- Be early at a company building a new category.
- Own organic growth as a strategic lever.
- Work closely with founders and influencers.
- Competitive compensation + equity.
- Remote-first environment.
- Real ownership, not micromanagement.
