About Striv
Striv is building wearable performance technology that turns high-frequency movement data into actionable insights for athletes. Our system captures rich raw sensor streams from the body in motion, then transforms them into reliable metrics, models, and product experiences.
We are a small, high-caliber technical team working across wearable sensors, biomechanics, machine learning, hardware, and product. We move quickly, but we are disciplined about scientific validity, product quality, and honest technical judgment. The team is flexible, collaborative, and low-ego — we care about doing strong work with people who are thoughtful, kind, and easy to work with.
We are looking for a Growth Marketing & Brand Lead to help Striv grow from a technical product with strong early traction into a trusted movement-health brand.
This is a hands-on, founding marketing leadership role focused on consumer growth and brand. The ideal person has helped grow a consumer fitness, health, wearable, sports, hardware, or performance brand, and can combine strong consumer instinct, clear writing, creative taste, funnel discipline, and hands-on execution.
The RoleYou will lead consumer growth and brand across customer acquisition, campaigns, lifecycle, content, creator/community, and customer storytelling.
This is not an enterprise demand generation, B2B marketing, or corporate communications role. It is a consumer growth and brand role for someone who can connect story, product, customer insight, and performance — and still write, test, launch, measure, and ship.
You will work closely with the founding team, product, design, business development, and external creative partners to help Striv reach the right customers, communicate with clarity, and build repeatable marketing programs across paid, owned, earned, and community-led channels.
What You’ll Own
Growth, Campaigns & Funnel
Own and improve Striv’s marketing funnel across awareness, consideration, conversion, engagement, and advocacy.
Lead growth campaigns across paid, owned, earned, and community-led channels.
Run experiments across messaging, landing pages, creative, email, offers, audience targeting, and acquisition channels to improve conversion.
Plan and test paid acquisition across channels such as Meta, TikTok, Google, YouTube, Reddit, creator/affiliate channels, and other relevant platforms, with a focus on learning quickly and scaling what works.
Define and track core marketing metrics such as traffic, conversion rate, CAC, customer growth, revenue contribution, email engagement, channel quality, and funnel performance.
Use data and customer feedback to identify drop-offs, refine messaging, and prioritize the highest-leverage growth opportunities.
Messaging, Content & Storytelling
Shape Striv’s external voice across the website, email, social, campaigns, podcasts, customer materials, and launch moments.
Translate product thinking, movement data, technical proof, and customer stories into clear narratives that runners and movement-health customers can understand.
Write and manage high-quality campaign copy, product pages, emails, customer stories, educational content, and campaign messaging.
Work with designers, video editors, freelancers, agencies, and other external partners to produce strong creative quickly.
Maintain a high bar for clarity, taste, accuracy, and credibility across all customer-facing communication.
Lifecycle, Community & Advocacy
Own and evolve Striv’s lifecycle marketing across email, CRM, customer education, engagement, and reactivation.
Design clear customer journeys from first touch to purchase, onboarding, continued engagement, and advocacy.
Use customer behavior, engagement signals, and audience insights to improve segmentation, messaging, and conversion over time.
Identify and manage creators, athletes, coaches, runners, clinicians, and movement-health voices who can help Striv reach the right audiences.
Develop creator and community campaigns around product education, customer stories, demo experiences, and product proof.
Help turn customers, partners, and community members into credible advocates for Striv.
Marketing Execution & Operating Rhythm
Own and improve Striv’s marketing operating rhythm across campaign planning, content calendars, creative testing, reporting, and performance reviews.
Build clear briefs, timelines, dashboards, and feedback loops that help the team move faster and make better decisions.
Work closely with the founding team, product, design, business development, engineering, and external contractors to move campaigns from idea to shipped work.
Stay hands-on while creating enough structure for the marketing function to scale.
As the function grows, help define where additional hires, interns, freelancers, or agency partners can have the most impact.
What We’re Looking For
4+ years of experience in growth marketing, brand marketing, lifecycle marketing, product marketing, or integrated marketing.
Experience in a role such as Marketing Manager, Growth Lead, Brand Marketing Manager, Product Marketing Manager, Senior Marketing Associate, or similar.
Experience growing audiences, customers, or revenue for a consumer fitness, health, sports, wearable, hardware, performance, or community-led brand.
Strong writing ability and the ability to translate technical products into clear customer-facing language.
Experience leading campaigns from strategy through execution, measurement, and iteration.
Strong understanding of funnel conversion, paid acquisition, CRM, lifecycle marketing, content strategy, and campaign planning.
Strong creative taste across messaging, content, visual presentation, and brand experience.
Comfortable working in an early-stage environment with ambiguity, speed, and limited resources.
Strong cross-functional operator who can work closely with founding team, product, design, engineering, business development, and external partners.
Portfolio or examples of campaigns, launches, content, audience growth, customer acquisition, or funnel work you have led.
Comfortable using AI tools as part of your daily workflow across writing, research, creative development, campaign analysis, and marketing operations.
Owner mindset. You see what needs to happen, make thoughtful bets, and move.
Strong PlusDeep familiarity with running, sports, recovery, performance, or movement health.
Experience marketing a technical product to mainstream consumers.
Experience with creator-led content, customer testimonials, UGC, short-form video, or community-led growth.
Comfort working with a founding team and turning rough ideas into polished external narratives.
Experience helping an early product grow into a broader consumer brand.
Benefits
Competitive salary and equity.
Health insurance.
401(k) plan.
Flexible, remote-friendly work environment.
Opportunity to work directly on real-world human movement data, wearable sensors, and applied ML systems.
Small, high-caliber team with high ownership, fast product iteration, flexible working style, and a supportive, low-ego culture.
