Director, Retail and e-Commerce

About The Role

We’re seeking a Director, Retail and e-Commerce who thrives in a fast-paced environment and is ready to take the reins of our merchandise and retail operations. As we prepare for 2026, you’ll play a pivotal role in shaping a retail strategy that excites fans, drives engagement, and elevates our brand’s presence. From curating must-have styles to designing immersive in-store and online shopping experiences, you’ll oversee every detail to ensure our fans connect with the brand at every touchpoint. If you’re ready to make your mark in Boston’s sports scene, we want to hear from you.

Responsibilities

Managing Owned Retail and Third Party Retail Partnerships & Operations:

• Oversee the setup, staffing, and management of the stadium store and pop-up shops during games and events.
• Build and maintain relationships with retail partners to ensure seamless operations and brand alignment.
• Oversee day-to-day operations, ensuring fulfillment, logistics, and customer service meet expectations.
  
  

Developing & Executing Merchandise Strategy

• Identify and curate product lines that reflect the Club’s brand and resonate with fans.
• Collaborate with designers, vendors, and internal teams to create merchandise collections.
• Plan and execute drops, promotions, and exclusive stadium items to drive excitement and engagement.
  
  

Distilling Metrics And Trends

• Track and analyze performance data across e-commerce, stadium store, and pop-up shops to identify sales trends and customer preferences.
• Prepare detailed reports on key performance indicators (KPIs) to measure success and identify opportunities for growth.
  
  

Desired Characteristics

• 5+ years in retail, with experience in both e-commerce and in-store.
• Deep-rooted connection to and understanding of Boston and its surrounding areas.
• Experience in startups or the sports industry is a bonus.
  
  

Location & Availability

Currently in or willing to relocate to Boston; able to work in-person on a regular basis and attend events on nights and weekends from time to time as needed.

Compensation & Benefits

Compensation will consist of salary and company-sponsored benefits and will be commensurate with the experience of the selected candidate.

About Boston Unity Soccer Partners

Boston Unity Soccer Partners (BUSP) looks forward to bringing the newest expansion team entering the National Women’s Soccer League (NWSL) to the city of Boston, with play beginning in 2026.

Boston has an unparalleled legacy of championship teams and a passionate fan base that expects and deserves excellence. We share that passion, and our mission is to field a championship-caliber soccer club, provide an elite fan experience in a historic stadium with an inclusive environment that reflects the diversity of our region and the world’s most popular sport, and operate a franchise that is deeply rooted in the fabric of the Greater Boston community.

We have the unique opportunity to launch the newest team in Title Town and seek exceptional candidates to contribute to the organization.

Boston Unity Soccer Partners, LLC is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.