Sr Product Manager, eCommerce

Reports To: Chief Marketing Officer

About Hilo (fkna Aktiia)

Hilo is an early-stage, venture-backed startup that has raised over $100M from top-tier investors in Europe and the United States. We have developed and brought to market the world's first continuous blood pressure monitor, built on 15 years of research at the prestigious Swiss Center for Electronics and Microtechnology (CSEM). Our CE Mark Class IIa medical device is commercially available in 43 countries worldwide.

High blood pressure is the world's most common disease, causing 18 million deaths per year. At Hilo, we believe our breakthrough technology is the key to revolutionizing blood pressure management at scale.

Our team of 60 talented individuals is driven by a shared mission to improve global health. If you're passionate about leveraging digital platforms to create impactful customer experiences and drive business growth, this is your opportunity to make a difference.

About The Role

We're looking for a Senior Product Manager, eCommerce to lead the strategy, roadmap, and ongoing development of Hilo's global direct-to-consumer website—our primary revenue channel and the key touchpoint for educating customers on our innovative technology.

This is a critical, high-impact role requiring a balance of product vision, analytical thinking, customer empathy, and strong execution skills. You'll serve as the thought leader and owner of the website experience, driving improvements in conversion, engagement, education, and brand storytelling across multiple international markets.

You'll collaborate closely with Engineering, Marketing, Creative, and international teams to execute your vision and deliver a high-performance, customer-centric website that supports localized experiences for markets including the UK, Germany, Switzerland, Austria, Italy, France, Canada, Spain, Australia, and many more to come.

Key Responsibilities

• Own and lead the eCommerce website roadmap, defining and prioritizing features and enhancements to drive performance across customer acquisition, education, and conversion
• Act as the strategic owner of the global DTC website, ensuring an exceptional user experience that balances brand storytelling with seamless shopping and checkout flows
• Manage the localization of the website across international markets, collaborating with cross-functional teams to ensure tailored content, currency, shipping, and compliance
• Define and monitor key website performance metrics (conversion rate, bounce rate, average order value, page speed, etc.) and identify opportunities for improvement
• Work closely with Engineering to bring your product roadmap to life—clearly communicating requirements, user stories, and acceptance criteria
• Champion the voice of the customer, using user research, analytics, testing, and experimentation to understand behavior and pain points
• Drive continuous improvement through A/B testing, user feedback, and optimization of user flows and content
• Collaborate with Marketing, Creative, and Brand teams to ensure the site effectively communicates Hilo's mission, value proposition, and educational content
• Serve as the bridge between business goals and technical execution, ensuring alignment across stakeholders and delivering results on time
  
  
  

Requirements

• 5+ years of product management experience, ideally with a focus on eCommerce or direct-to-consumer websites
• Strong experience working cross-functionally with Engineering, Design, and Marketing teams
• Demonstrated success in improving website KPIs including conversion rate, bounce rate, and engagement metrics
• Deep understanding of customer-centric product design and the balance between storytelling and frictionless shopping
• Experience managing and scaling websites across multiple geographies and localized markets
• Strong analytical skills, with proficiency in data tools and A/B testing frameworks
• Entrepreneurial mindset with a proactive, self-starter attitude—comfortable with ambiguity and owning complex projects end-to-end
• Excellent communication, prioritization, and stakeholder management skills
• Experience in health tech, consumer tech, or subscription-based businesses is a plus
  
  
  

Benefits

Why Join Us?

• Be part of a cutting-edge healthcare technology company that is transforming blood pressure monitoring
• Take ownership of our most important digital sales channel and drive meaningful impact across global markets
• Work alongside a smart, motivated, and mission-driven team in a fast-paced, high-growth environment
• Enjoy a competitive salary and benefits package with the flexibility of remote work