Director, Editorial & Enterprise Storytelling

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Job Overview

StoryWorks defines how SharkNinja tells its story.

We are hiring a Director, Editorial & Enterprise Storytelling to operate as our in-house journalist. This role reports directly to the Chief Communications Officer and is responsible for finding, reporting, and telling the most important stories across SharkNinja. The Director, Editorial & Enterprise Storytelling is designed for candidates with a strong editorial or journalism background. It is not a traditional internal communications or marketing content role. If you are someone who sees stories others miss and knows how to turn them into something people actually want to read, we want to hear from you.

You will not be handed content to refine. You will go out and get the story across our products, people, and business, and turn it into clear, compelling narratives that help people understand what we are doing and why it matters. Your work will shape how the company communicates with itself and how leadership shows up. It will inform executive messaging and drive storytelling that carries across internal and external channels.

At key company moments, the Director, Editorial & Enterprise Storytelling will step in to support global communications around major initiatives, changes, and announcements. The expectation is that you bring clarity, structure, and strong storytelling when it matters most. This is a role for someone who knows how to report, write, and push for clarity. Someone who treats the company like a beat and the business like a source.

Responsibilities

Identify, report, and write the most important stories across SharkNinja, covering innovation, design, culture, and business priorities
Act as the most senior writer on the team, setting the standard for how company narratives are expressed with clarity, precision, and strong editorial judgment
Develop original content grounded in reporting, not repackaging existing materials
Partner closely with the Chief Communications Officer to translate company priorities into clear, compelling storytelling
Turn complex topics into content that is direct, engaging, and easy to understand
Bring a strong point of view on how stories should be told, raising the standard of writing across the organization
Apply a consumer-first lens to enterprise storytelling, making content as engaging as the products we build
Create content that supports executive messaging and extends across internal and external channels
Connect stories across teams and initiatives, with a strong focus on design, product innovation, and what differentiates SharkNinja in the market
Operate at newsroom pace, producing high-quality content quickly without sacrificing clarity or quality
Manage and scale output through freelance writers and creative partners as needed
Step in during key company moments to support global communications, bringing structure, clarity, and strong storytelling to major initiatives and announcements
Help others across the organization become better storytellers, guiding leaders and teams on how to surface, shape, and communicate stronger narratives

Skills Required

Experience

10+ years in journalism, reporting, or editorial roles in a newsroom, media organization, or equivalent environment
Proven experience producing original reporting, not just editing or repackaging content
Experience covering companies, products, design, innovation, or business strategy
Experience working with senior leaders or executives to shape high-stakes messaging

Core Skills

Exceptional writing and editing skills with a clear, confident voice
Strong reporting instincts with the ability to find the story, not wait for it
Ability to distill complex ideas into simple, direct, and engaging narratives
Sharp editorial judgment on what matters and what does not
Strong instinct for visual storytelling and appreciation for design, product, and innovation

Ways of Working

Experience working in fast-paced editorial environments with tight timelines and high standards
Able to navigate ambiguity and develop clear narratives without perfect inputs
Strong ability to work directly with senior stakeholders and move work forward
High standards for accuracy, clarity, and quality

Mindset & Attributes

Rarely Satisfied, always pushing for stronger, clearer storytelling
Curious, direct, and willing to ask hard questions to get to the truth of a story
Strong point of view, balanced with the ability to adapt to different voices and audiences
Deep interest in products, design, and how companies build and scale innovation

Location

This role is based in Needham, MA or New York City with a hybrid working model.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range

$139,600—$214,100 USD

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn More About Us

Life At SharkNinja

Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

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