About The Role

Lazy River Products is looking for a highly motivated Marketing Manager to lead engagement strategies across email, social media, retail, wholesale, and charitable initiatives. You’ll play a key role in bringing campaigns to life by collaborating with internal teams and outside creatives—and ensuring execution aligns with the direction of the marketing leadership team.

If you thrive in a fast-paced, creative, and data-driven environment—and know how to turn brand strategy into customer action—this role is for you.

Key Responsibilities

📨 Customer Engagement & Communication

Develop and manage email and SMS marketing campaigns to boost retention and engagement
Own and evolve our loyalty program to increase repeat purchases and brand affinity

📱 Social Media Strategy & Execution

Lead content strategy and execution across all platforms
Oversee content creation, including photo and video, to build engagement and reach
Monitor analytics and refine tactics for growth and performance
Ensure all social efforts comply with platform advertising rules and industry guidelines

🛍️ Retail & Digital Support

Tewksbury Store: Keep all digital signage and in-store content updated and promotion-ready
Dracut Store: Drive in-store engagement through dynamic digital displays and campaigns
Produce creative digital assets for product launches and promotions utilizing internal and external creative resources

🐾 E-Commerce Management

Collaborate on the upcoming Pet Product e-commerce launch
Improve user experience on Shopify, from product pages to checkout flow
Manage fulfillment, site updates, and customer inquiries for online orders

🏪 Wholesale Marketing Support

Partner with our Wholesale Sales Team to develop impactful sell-in and sell-through materials
Produce print and digital content to support wholesale acquisition and retention

📆 Project & Campaign Execution

Coordinate cross-functional initiatives including product launches, events like Riverfest, seasonal campaigns, and store openings
Work with internal and external creatives to deliver assets on-brand and on time
Execute projects based on direction and priorities from marketing leadership

📊 Performance & Analytics

Track KPIs across all marketing channels
Analyze results and make data-driven recommendations to improve engagement and ROI
Google Analytics and dashboard management

Who You Are

✅ 5+ years of experience in digital, retail, or direct response marketing
✅ Skilled in email, SMS, social media, and content marketing
✅ Proficient in tools like Shopify, Meta Business Suite, and Google Analytics
✅ Able to manage multiple projects while maintaining attention to detail
✅ Comfortable collaborating across departments and with outside agencies or freelancers
✅ A creative problem-solver with a get-it-done mentality

Bonus Points If You Have:

Experience in the cannabis industry coupled with experience in non-cannabis industries
Graphic design, photography, or video editing skills
Working knowledge of HTML or light web development

Why Join Lazy River Products?

We’re a vertically integrated cannabis company dedicated to craft cultivation, innovation, and community impact. At Lazy River, you’re not just joining a brand—you’re shaping one.

Apply Today

Ready to grow with us? Submit your resume and a short note about why you're the right fit for this role.

Commitment to Diversity, Equity and Inclusion:

Lazy River Products is an at-will, equal opportunity/affirmative action employer who is committed to providing an inclusive and equitable work environment free from discrimination. We are proud to be an equal opportunity employer who does not discriminate against minorities, women, veterans, people with disabilities, people of all gender identities or sexual orientations.

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