Job Title: Social Media Strategist

Location: Boston, MA (1 Lovejoy Wharf, Boston, MA 02114)

Work Model: Hybrid – Onsite with Fridays Remote

Duration: 8-Month Contract

About the Role

We are looking for a Social Media Strategist who is deeply connected to social culture and passionate about storytelling through digital platforms. In this role, you will develop and execute social-first content strategies that engage audiences and elevate the brand presence across key social channels.

You will collaborate with brand, creative, and communications teams to deliver innovative social media campaigns while maintaining a strong and consistent brand voice.

Key Responsibilities

Content Development

Conceptualize and create engaging social-first content for major brand stories across key social platforms including Instagram, TikTok, X, and YouTube.

Platform Management

Manage daily posting and scheduling of content across global social channels.
Maintain social profiles including bio updates, links, highlights, and playlists.

Community Management

Engage with social communities by monitoring, responding to, and interacting with followers.
Foster meaningful connections with audiences and build a strong online community.

Social Listening & Trends

Monitor social conversations, sentiment, and cultural trends.
Identify opportunities for the brand to participate in real-time cultural moments.

Brand Voice

Maintain and evolve the brand’s tone of voice (TOV) across social platforms.
Ensure messaging aligns with the overall brand positioning and identity.

Collaboration

Partner with internal teams (Brand, Creative, Communications) and external agencies to execute social media strategies.

Required Qualifications

Bachelor’s Degree required
5+ years of experience in a senior social media role
Experience managing social media for top brands such as New Balance, Reebok, NBA, or similar
Expert knowledge of Instagram, TikTok, X, and YouTube
Strong understanding of Gen Z culture and social media trends
Excellent writing, communication, and storytelling skills
Proven experience in community management and audience engagement

Preferred Qualifications

Passion for streetwear, fashion, sports, and pop culture
Experience creating content strategies for global brands
Strong understanding of social media analytics and performance metrics

Key Traits for Success

Creative thinker with a strong sense of visual and cultural trends
Highly organized with strong attention to detail
Ability to work cross-functionally and manage multiple projects
Self-motivated and comfortable working in fast-paced environments

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