About Biena

Biena is a pioneer in healthy snacking, redefining how Americans snack with its award-winning line of plant-based snacks. Founded by a mom at her kitchen table in downtown Boston, Biena has grown into a national brand sold in over 15,000 stores — including Whole Foods Market, Target, and Kroger. Recognized as a "Best Healthy Snack" by Shape, Food Network, and Cooking Light, Biena is on a mission to move snacking beyond empty calories to real food packed with protein, fiber, good fats, and great taste — and it is naturally gluten free.

Biena's team culture is fun, fast-paced, and collaborative. If you want to have a real impact on how millions of Americans snack — and love creating scroll-stopping content — this role is for you.

Position Overview

Biena is looking for a Social Media Manager & Content Creator to bring the Biena brand and voice to life across social platforms. In this role you will be the creative engine behind Biena's social presence — leading content creation, shooting and editing short-form video, executing strategy, and growing a large, die-hard fan base.

This is a hands-on content creation role first and foremost. We are looking for someone with a sharpened skillset in social media videography, an obsessive eye for what performs on TikTok and Instagram Reels, and a passion for pushing creative boundaries. You will work directly with Biena's Head of Marketing and external agency partners to grow followers, build community engagement, and accelerate Biena's transformation into a social-first brand.

Your ideas and creations will directly shape the trajectory of the Biena brand. This is a self-starter role for someone who is creative, collaborative, and driven — and who thrives in a fast-paced, mission-driven environment.

Role Responsibilities

Content Creation & Production

• Concept, shoot, and edit a videos for TikTok and Instagram Reels — owning the full production process from idea to post

• Manage creative asset development from concept to completion, including concepting, filming, editing, captioning, and publishing

• Ideate and implement disruptive, platform-native social content to quickly build followers, reinforce brand positioning, and achieve brand objectives

• Lead social copy across all platforms, maintaining a consistent, on-brand voice, tone, and messaging

• Support the marketing team in creating visual graphics and other creative assets as needed

Strategy, Insights & Community

• Accelerate Biena's transformation into a social-first brand, demonstrating vision for ways Biena can push boundaries, grab attention, and more deeply engage its target consumer

• Translate performance data into actionable insights to continuously refine content strategy and maximize brand impact

• Provide thought leadership on social trends and pop culture moments, identifying timely opportunities to insert the Biena brand into the conversation

• Engage with Biena's communities on Instagram, TikTok, and LinkedIn, responding to comments and building authentic connections

• Maintain the brand calendar, content planning and organization

Who You Are

• 3–5 years of experience in social media, content creation, or digital marketing, ideally at a consumer brand

• Proven, hands-on track record creating high-performing TikToks and Instagram Reels — including concepting, filming, and editing (portfolio/examples required)

• A natural videographer and visual storyteller who can transform everyday snack moments into compelling, scroll-stopping content

• Deep familiarity with platform-native trends on TikTok and Instagram; you understand what makes content feel authentic vs. overly produced

• Highly motivated, collaborative, and a driven self-starter who thrives in a fast-paced environment

• Passionate about the future of social media, cultural trends, and shifting audience behaviors

• Excellent communication, copywriting, project management, and organizational skills

• Experience creating graphics using Canva or similar tools; graphic design skills are a strong bonus

• Experience with food-related content creation and comfort filming in a variety of settings

• Passion for healthy eating, natural foods, food trends, and/or an active lifestyle

• Ability to travel for work-related events and to work on-site at Biena HQ 3 days per week

Application Requirements

Please submit the following with your application:

• Cover letter

• Portfolio or examples of short-form video content (TikTok / Reels) that demonstrate your ability to shoot, edit, and produce compelling, socially-native content

Compensation & Benefits

• Competitive salary commensurate with experience

• Healthcare & dental benefits

• 401(k)

• Paid time off

• A collaborative, fun, mission-driven team

• Unlimited Biena Snacks

Biena Snacks

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